Prabhu expresses His divine play in this universe through two means. His own form and His name. Also, as we walk and move about throughout the day and night, unknowingly, ants, beetles, and other insects are crushed beneath our feet. If at that moment Prabhu's name is being repeated in our heart, by the power of Bhagavad name, that soul will be liberated and we will be saved from the sin of killing a living soul.

In this way by the repetition of ashtakshar mantra day and night with humbleness, all suffering and faults will be removed. Wealth, fame and other worldly pleasures will be gained and liberation, full absorption and merging into Prabhu's divine form will be realised.

In the stories of Bhagwadiya, narrations on the ashtakshar mantra are found: One time as Shri Maha Prabhuji was moving in the circumambulation of Bharat he imparted the teaching Do not let even a moment pass without the repetition of ashtakshar mantra. Unceasingly pronouncing Shri Krishna Sharanam Mama'. Krishnadas Meghan did not fully realise the profound significance of this teaching. The group along with Shri Mahaprabhuji camp on the edge of a pond. For the purpose of making leaf plates and bowls, Krishnadas wandered quite distant into the dense forest. He came to a pond and on the water's edge a large parrot was sitting on the branch of a tree which had bent low. Being in the dark dense forest and seeing such strange parrot, which, he had never seen before, Krishnadas got frightened and began repeating ashtakshar mantra. He pronounced ashtakshar mantra three times and each time the parrot drank some water. Observing these strange, phenomena, which he had never seen before, Krishnadas hurriedly collected the leaves and returned back to the camp where Shri Maha Prabhuji inquired 'Krishnadas, what did you see in the forest?' Krishnadas related all that he had seen and experienced. To reveal the hidden reasons for the events, Shri Maha Prabhuji explained 'Krishnadas, that parrot which you saw is a devotee who has taken birth as a bird. He practice unceasingly repetition of ashtakshar mantra. Hearing you reciting it three times, he was able to pause for a moment to quench his thirst. I have explained to all of you formerly that the perpetual repetition of ashtakshar mantra is for your welfare and the welfare of those who will hear it". In this way Shri Maha Prabhuji taught the power of ashtakshar mantra to his intimate sevaks.

In the treatise called Narad Panchratra, the greatness of ashtakshar mantra is described. By reciting ashtakshar mantra, sinful actions, adverse circumstances and the devastation of unfavorable planetary configuration are all removed and the anand swarup Shri Krishna everlastingly resides in the heart. If the moment or crisis or disaster arises, on remembering ashtakshar mantra deeply in the heart, the difficulties will be resolved of its own and by the grace of Shri Vallabhacharya, Bhagavad realisation will be attained.