Utsav, is very important day in Pushti
Marg. The reason it is important, is very simple. It is the
(appearance) of Bhagwan
Shri Krishna on the always pious land of Bharat
Bhumi (India), Braj
Bhumi - Gokul in particular. Not only for Pusti
Marghiya Vaishnava’s, but for all Vedic
Religious believers. They all celebrate this day.
is Purna Purshotam
Bhagwan and every Vaishanav
must celebrate this day with all his love and devotion.
In order to bless his beloved Bhakts
Purshotam Bhagwan Shri Krishna took Pra-gha-tiya
in the house of Shri
Nandrai-ji in Shri
Madh Gokul, during Saras-vat
Kalp, in Dwa-pur
Yug, on Bhadar-wa
Vadh 8, Wednesday midnight. Following day, i.e. Bhadar-wa
Vadh 9, Thursday was Nand-Maha-Ustav
- Jan-mash-tami’s A-nand Maha-ustav.
Shri Vallabh celebrated Jan-mash-tami’s
First time in Kashi
in the house of Seth
Shri Purshotam-ji where all Devi-jeevas
enjoyed the shak-shad
of Shri Krishna.
a-nand Maha-ustav day Shri
Yashodha-ji, appeared and gave their Dhar-shan
and enjoyed the Nand-Maha-Ustav.
At the time of going back they asked Acha-riya-charan
Shri Vallabh to ask Var-dhaan
(boon), Shri Vallabh
said “from now onward you should not appear in person, during Nand-Maha-Ustav
day. On the Nand-Maha-Ustav
day, the one who is dressed as Shri
Nand and Shri
Yashodha-ji, you can enter in them as Aa-vesh
(influenced form)”. Even today Shri
Vallabh-kul Balaks dress themselves as Shri
Nandji and Shri
Yashodha-ji on this very auspicious day.